Transform your audience every time you speak.
6th September, 2009 - Posted by janebeard - 6 Comments
Here’s a radical concept:
The only reason to give a presentation is to change the audience in some specific way.
If you aren’t going to do that, don’t give the talk. Send them your thoughts through e-mail instead.
Think about your experience sitting through presentations of all sorts. You know that most presentations are a waste of time for the audience. You know how it feels to sit in an audience and get nothing more out of it than time to go through your mental “to do” list, waiting for the talk to be over. That’s because most speakeres make their presentation goal “to do a good job.” Some set the bar lower: “Not to embarrass myself.” Some set the bar higher: “To knock their socks off.”
When speakers intend – either deliberately or by accident – to transform their audience with an idea, a call to action, or a new perspective, the audience is engaged and involved in a dynamic way. The key is in the intention to transform, or change, the way the audience behaves after the presentation is over.
Tags: Introduction
Posted on: September 6, 2009
Filed under: Change Your Audience, Energy and intention, Every Time, How you are saying it, What you are saying
6 Comments
Ken Vaughan
September 8th, 2009 at 12:38 PM
I TOTALLY agree … the audience MUST come away with something .. a “call to action” when they return to own personal space (not at the presentation) … You are Spot-On …
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