More Science That Speakers Need to Know!

14th November, 2012 - Posted from janebeard

So, here’s a study that shows that even one-year old babies can “read” where and what speakers are paying attention to, based on the focus in speaker’s voice.

Here’s what that means for speakers and audiences: When your attention is on YOURSELF, we notice it. And, it turns out, we notice it on a very primal level.

You know how you feel when you’re in conversation with a self-focused person? Well, audiences feel that way when they’re in the presence of a self-focused presenter. We’d much rather be in the presence of someone who is speaking WITH us, than someone who is speaking AT us.

Having, and using, a strong Change Equation is an elegant yet muscular tool for making sure you are focused on US. The Change Equation is a tool that makes sure we take your Big Idea out of the room and use it. It keeps your heart, brain and spirit focused on moving the audience from Point A, when we walk in the room, to Point B, so we leave changed. Empowered. Better in some tangible way than when we came to the meeting.

This is scientific support for the importance of the Change Equation. When you’re focused on what you want us to do with your ideas, your voice and energy will be trained on us and we will KNOW it. We’ll be in the presence of someone who is all about empowering us, rather than serving their own reputation. The irony, of course, is that you become a stronger, more respected leader, the more you empower your listeners. But the way to earn that respect is through reaching us, not through self-involvement. If you need help creating a Change Equation for your next talk, call us! We’ll give you a free consultation right on the phone.

Even a one-year old can tell the difference. Imagine the impact you can have on your adult team!